Atlanta, GA – July 28, 2017: Mary Norwood continues to dominate the field of mayoral candidates according to poll conducted for the campaign by SDR Consulting, Inc. These results further confirm her standing as reported by WXIA Channel 11 in their poll released last week. Among the eight leading candidates, 30% of likely voters said they would vote for Norwood if the election was held today. That number is 18% ahead of her closest rival. These strong poll results further confirm Councilwoman Norwood’s consistently strong momentum in the crowded field of 17 other candidates.
Norwood is first among Democrats, Independents and Republicans. She maintains a 5% lead among African American voters with 20% supporting her. She has 41% support among non-Latino white voters. Similarly, 32% of men and 28% of women surveyed support her, as do a majority of likely voters age 35 and older.
Mary Norwood has a 59% favorability rating among likely voters with a lead over her nearest opponent of 10% and 16% ahead of the next strongest candidate. She has the strongest name recognition of all candidates in the race. Overall, Mary Norwood has strong city-wide support in almost every demographic included in the survey.
The poll was conducted by SDR Consulting, Inc. from July 20th to July 22nd of registered voters likely to vote in the November 7th mayoral general election. Sample size was 500 with a +/- 4.4% margin of error. The telephone survey used a random sample of registered voters within the City of Atlanta.
Recent SDR Consulting Study Results Mirror SurveyUSA/WXIA Poll
30% – Mary Norwood
12% – Ceasar Mitchell
10% – Keisha Lance Bottoms
7% – Vincent Forte
7% – Kwanza Hall
6% – Cathy Woolard
4% – Peter Aman
2% – John Eaves
22% – Undecided/Other
- Second consecutive poll confirms Norwood’s lead of 17 to 18 points over closest opponent
- 1st among Democrats – Republicans – Independents
- 1st among African-Americans – Whites – Older Voters
- 1st among both Male & Female Voters
- 1st in Favorability Rating and the highest name recognition
- Leads consistently Citywide
- Conducted July 20th to July 22nd, sample size of 500 likely voters in the city of Atlanta.
- The margin of error is +/- 4.4%.